Safety Culture Excellence®

I see more and more safety procedures written by corporate attorneys and their staff.  While legal exposure is a real business consideration that deserves attention, so is safety.  If the procedures are written in language the average worker can’t understand, or are too complex to remember, they have little chance of actually being implemented.  What corporate attorneys need to understand is that a written procedure is not an insurance policy against government regulators, especially if the procedure doesn’t become common practice.  Stiff fines have been given to organizations with excellent documentation but common practice that doesn’t match.  The people in the field need to walk the talk or the exposure is still there.

Sometimes all that is needed is a shorter version of the procedure aimed at worker terminology and mapped out into an implementation plan.  The legal document can still be in place as the organizational goal, while the shorter document is a practical attempt to turn the goal into reality in the workplace.  I have found regulators much more understanding of performance that falls short of the ideal if there is a plan in place to make it happen.  Attorneys: work with the safety staff to make procedures practical and applicable as well as liability limiting.

-Terry L. Mathis

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Terry L. Mathis is the founder and CEO of ProAct Safety, an international safety and performance excellence firm. He is known for his dynamic presentations in the fields of behavioral and cultural safety, leadership, and operational performance, and is a regular speaker at ASSE, NSC, and numerous company and industry conferences. EHS Today listed Terry as a Safety Guru in ‘The 50 People Who Most Influenced EHS three consecutive times. He has been a frequent contributor to industry magazines for over 15 years and is the coauthor of STEPS to Safety Culture Excellence (2013, WILEY).

In spite of some progress toward strategic thinking, safety efforts remain largely program- or process-minded.  This is kindred thinking to the “more is better” and the “silver bullet” mentality of the past three decades.  Organizations think the new program is going to be the add-on to their existing efforts producing the magic that gets them to zero.  Consultants and trainers answer this demand and produce product-and-process things to sell to organizations.  The chase to fail less this year than last goes on.

The vast majority of organizations we assess do NOT need a new program or process.  In fact, most need to get rid of some of their existing ones rather than add new ones.  More is not better; only better is better, and adding on to failing or falling-short efforts is not the answer.  None of the programs or processes are silver bullets or magic pills.  Once an organization begins to press the limits of programmatic and new-process thinking, the way forward is almost always a strategic approach.  Strategies are more successful at producing reduction rather than simply adding more programs.

-Terry L. Mathis

For more insights, visit 

Terry L. Mathis is the founder and CEO of ProAct Safety, an international safety and performance excellence firm. He is known for his dynamic presentations in the fields of behavioral and cultural safety, leadership, and operational performance, and is a regular speaker at ASSE, NSC, and numerous company and industry conferences. EHS Today listed Terry as a Safety Guru in ‘The 50 People Who Most Influenced EHS three consecutive times. He has been a frequent contributor to industry magazines for over 15 years and is the coauthor of STEPS to Safety Culture Excellence (2013, WILEY).

Many sports teams who have a good season develop high hopes for a good play-off performance only to be badly disappointed.  It seems that play intensifies in the post-season when only the best teams are left and winning is contingent on more than the basics.  Safety has some similarities:  going from poor performance to better performance comes with the basics and reasonable effort.  But when only a few accidents remain per year, preventing them takes a whole new level of effort.

The biggest mistake in both these scenarios is assuming that the strategy that got you to this point will get you the rest of the way to top.  The problem is that the tools of “bad-to-good” don’t work on “good-to-excellent.”  That game plan and those tools must form the basis of your effort, but winning will take a dose of “above and beyond.”  The last remaining risks aren’t always visible to the naked eye and a whole new level of analysis is needed.  When you get rid of the obvious risks, the next level is less obvious.  When you eliminate the high-probability risks, the remaining ones are lower probability and harder to detect.  Excellence is a whole new game overlaid on the old game.  When you get to the playoffs, develop a new game plan. 

-Terry L. Mathis

For more insights, visit 

Terry L. Mathis is the founder and CEO of ProAct Safety, an international safety and performance excellence firm. He is known for his dynamic presentations in the fields of behavioral and cultural safety, leadership, and operational performance, and is a regular speaker at ASSE, NSC, and numerous company and industry conferences. EHS Today listed Terry as a Safety Guru in ‘The 50 People Who Most Influenced EHS three consecutive times. He has been a frequent contributor to industry magazines for over 15 years and is the coauthor of STEPS to Safety Culture Excellence (2013, WILEY).

I used to ask the airline pilot who lived across the street to suggest things to my teenager because he accepted them better from him than from his dad.  Organizations have similar leanings; they prefer to get new ideas either from inside or outside.  Some organizations are highly specialized and it is hard for outsiders to deeply understand their issues. They tend to prefer to listen to experts from within their ranks.  Other organizations believe everyone on the inside thinks alike and new ideas need to come from outside experts or other organizations.

It is important to detect and understand which of these tendencies your organization has and to work with it rather than against it.  External organizations should outsource training and speaking, and lean heavily on subject-matter experts to bring in new ideas.  Internal organizations can still use outside expertise, but should consider bringing it into the mainstream through train-the-trainer and internal-consultant models that share the expertise with insiders who then, in turn, share it with the rest of the organization.   The message is important, but the messenger can spoil it if you ignore where your organization prefers to get its new ideas.

-Terry L. Mathis

For more insights, visit 

Terry L. Mathis is the founder and CEO of ProAct Safety, an international safety and performance excellence firm. He is known for his dynamic presentations in the fields of behavioral and cultural safety, leadership, and operational performance, and is a regular speaker at ASSE, NSC, and numerous company and industry conferences. EHS Today listed Terry as a Safety Guru in ‘The 50 People Who Most Influenced EHS three consecutive times. He has been a frequent contributor to industry magazines for over 15 years and is the coauthor of STEPS to Safety Culture Excellence (2013, WILEY).

When my staff wrote a training objective that contained the word “awareness” I made them re-write it.  Why?  Because it is not a performance term!  Awareness is simply a cognitive function.  All it requires is being awake and paying a modicum of attention.  Do you want your children to be aware of traffic or stay out of it?  Do you want your workers to passively be aware of risks or actively take precautionary measures? 

Training objectives need to be performance-based, i.e. “Given this training, workers will take these precautions regularly within 20 days.”  Performance-based objectives are observable in the workplace and can be measured. But training is not the only realm in which performance should the objective.  In safety, all communication, leadership, supervision, coaching, and peer interaction should be aimed at improved safety performance.

Yes, awareness is important; but it is a step toward a goal, not the goal itself.  If safety-improvement efforts stop at awareness, they will result in a mental state, not a performance step change.

-Terry L. Mathis

For more insights, visit www.ProActSafety.com

Terry L. Mathis is the founder and CEO of ProAct Safety, an international safety and performance excellence firm. He is known for his dynamic presentations in the fields of behavioral and cultural safety, leadership, and operational performance, and is a regular speaker at ASSE, NSC, and numerous company and industry conferences. EHS Today listed Terry as a Safety Guru in ‘The 50 People Who Most Influenced EHS in 2010, 2011 and 2012-2013. He has been a frequent contributor to industry magazines for over 15 years and is the coauthor of STEPS to Safety Culture Excellence, 2013, WILEY.