Safety Culture Excellence®

I used to ask the airline pilot who lived across the street to suggest things to my teenager because he accepted them better from him than from his dad.  Organizations have similar leanings; they prefer to get new ideas either from inside or outside.  Some organizations are highly specialized and it is hard for outsiders to deeply understand their issues. They tend to prefer to listen to experts from within their ranks.  Other organizations believe everyone on the inside thinks alike and new ideas need to come from outside experts or other organizations.

It is important to detect and understand which of these tendencies your organization has and to work with it rather than against it.  External organizations should outsource training and speaking, and lean heavily on subject-matter experts to bring in new ideas.  Internal organizations can still use outside expertise, but should consider bringing it into the mainstream through train-the-trainer and internal-consultant models that share the expertise with insiders who then, in turn, share it with the rest of the organization.   The message is important, but the messenger can spoil it if you ignore where your organization prefers to get its new ideas.

-Terry L. Mathis

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Terry L. Mathis is the founder and CEO of ProAct Safety, an international safety and performance excellence firm. He is known for his dynamic presentations in the fields of behavioral and cultural safety, leadership, and operational performance, and is a regular speaker at ASSE, NSC, and numerous company and industry conferences. EHS Today listed Terry as a Safety Guru in ‘The 50 People Who Most Influenced EHS three consecutive times. He has been a frequent contributor to industry magazines for over 15 years and is the coauthor of STEPS to Safety Culture Excellence (2013, WILEY).