Episodes
Friday Oct 25, 2013
Is Your Safety Program Viral or Vile?
Friday Oct 25, 2013
Friday Oct 25, 2013
How many of your employees brag about the safety program and are excited about their participation? How many would rather pay their own money to not participate in or attend safety events? Engagement is accepted as an important indicator of the culture and the shared priority or value of safety. How many excited and willing participants do you have in your safety culture? How many individuals are eager to create and star-in a video to show precisely how proud they are? Weatherford found some.
As I’m currently traveling the many global oil fields to assess the major contractors' cultures of a major Oil and Gas Operator client, I’m exposed to some similar and some radically different approaches to safety. All of the organizations I’m interviewing have mature safety programs and evolving cultures around safety. Not all have videos they can point me to that outlines an approach they are proud of.
In some recent interviews, several individuals directed me to a video to learn more about a particular approach within their company, Weatherford. When the video was first brought to my attention in 2012, I was impressed, but not as impressed as when over a year later, across the world from the group that created it, others were bragging about it. To see this video, visit this YouTube link: http://youtu.be/i1yJgRJ4za4
I should point out that other organizations have videos created to highlight the pride in safety and accomplishments. Not all have reached a point of becoming viral. On a side note, I find it shameful that the majority of videos having to do with safety that become viral, are injury-related. I received one today that was intended to (according to accompanying message) provoke laughter. I stopped it half-way through as it was questionable whether the Darwin-award winners survived or not. I’m surprised people find decisions that led to major injury or death, funny.
Do your safety programs, videos and information make people smile, create interest and facilitate engagement? Or, do they prompt cringing, create disengagement and turn people off to the message? Safety should be viewed as more than a condition of employment. Safety adds value to the job site, personnel involved, and the families they are working to support. When people enjoy the content, they might (but rarely) share if they have the extra time. When they are a part of the content and it is entertaining and adds value, they make time to share.
- Shawn M. Galloway
Shawn M. Galloway is the President of ProAct Safety and the coauthor of two books, his latest published Feb 2013 by Wiley is STEPS to Safety Culture Excellence. As an internationally recognized safety excellence expert, he has helped hundreds of organizations within every major industry to achieve and sustain excellence in performance and culture. He has been listed in this year’s National Safety Council Top 40 Rising Stars, EHS Today Magazine’s 50 People Who Most Influenced EHS and ISHN Magazine’s POWER 101 – Leaders of the EHS World and again in the recent, elite list of Up and Coming Thought Leaders. In addition to the books, Shawn has authored over 300 podcasts, 100 articles and 80 videos on the subject of safety excellence in culture and performance.